To really learn from what you read .... re-read!

Keep an eye out for those rare resources that are worth visiting again and again.

When I had a commute, I used to listen to the same marketing CDs over and over again. They burned a neural pathway in my brain. The information became second nature, as automatic as changing the channel when Leno comes on.

Reread the classics in your field. For me, it’s Robert Cialdini’sInfluence, Seth Godin’s Permission Marketing, Eugene Schwartz’sBreakthrough Advertising, and a handful of decidedly old-school books on copywriting.