Tuesday, March 2, 2010

Olympic Marketing Gold Silver Bronze


Great feedback from everyone. Thank you. The consensus is that Visa on site was a hindrance not a help.
A big Gold goes to HBC for their Olympic wear and painting the town red. Not only were these a hot item in the Vancouver area, across the country, and across the US. Oprah's endorsement further made this a cold item a hot commodity! Before the games, I wasn't sure what to do with the warm mittens and scarf and I didn't want to wear them. During the games, I felt compelled to wear a scarf in 15 Celsius weather because it said CANADA on the back and the gloves because, well, they were ubiquitous with Olympic spirit.

1 comment:

  1. 3.3 Million red mittens were sold.
    Thanks to all the Americans who contributed to supporting the Canadian Olympic Team

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