Customize Your Banana Label

Are you looking for hours of banana-fun? Look no further than Chiquita Bananas' brilliant EatAChiquita.com.You can design your own Chiquita sticker face in classic blue and yellow and post it on the wall of the website. It's a fun way to kill an hour, but it's a great way to market the most famous bananas in the world!

But will this make you eat more bananas? Aren't these a commodity in the store. Is this money well spent? I like the differentiation but they need to have meaningful competition to make this pay out.

Your thoughts?